Author - Bay State IP

Trademark Protection: Three Questions Answered for Small Businesses

When starting a business, it is important to establish brand recognition for your product and/or service.  In establishing brand recognition, it is essential for a company to protect the use of their brand whether it is a name, logo, slogan or any combination of the three.  A Federal Trademark registration is an excellent way to solidify protection of an up-and-coming brand while also preventing a competitor from operating under a confusingly similar name. Here are a few common questions we have received from clients over the years regarding Trademarks: (more…)