DOMAIN NAMES . . . USE THEM OR LOSE THEM?
In today’s global economy coupled with the continued growth of e-commerce, businesses no longer exist only as brick and mortar locations, but instead must maintain an active online presence in order to gain and maintain a customer base. For better or worse, a business is associated with their online presence through their domain name. In most cases, a business has no issue in securing an appropriate domain that represents their interests, and assists with their search engine rankings. For instance, Company ABC, would most likely desire to register a domain for their business such as www.abc.com, however what happens if this domain is not available.