Start Ups – When Should I File a Trademark Application?

When deciding to form a start-up company, there are several important legal documents that should be prepared and evaluated, specifically with respect to Intellectual Property.  One area of Intellectual Property that should not be overlooked is the protection of the brand of the company through a Federal Trademark Application, which ensures that the name or logo associated with the goods and services provided by the start-up will not be copied or infringed upon.  This article will continue the discussion of a previous posting, wherein once a trademark search has been completed, it is time to consider the benefits and drawbacks related to the timing of filing a Trademark Application as it pertains to a start-up company or any other early-stage entity.